![]() She cites Kenyan-born American runner, Aliphine Chepkerker Tuliamuk, professional runner for HOKA ONE ONE NAZ Elite, 2020 US Olympic Trial’s Marathon Champion, and 10-time US National Champion, who’d taken up crocheting while working her way back to fitness – probably not the kind of ambassador you’re likely to see on Adidas’ homepage. “We’re fundamentally grounded in performance, we aren’t just about the boy and girl next door approach, but because we’ve always considered that our purpose is to propel people forward whether you’re an elite runner or a casual enthusiast we’re more and more interested in athletes with a back-story,” states Yang. In a consumer climate where the dizzying success of larger-than-life sporting deities is increasingly the exact thing that prevents them connecting with grassroots fans, those suffering setbacks or, more pertinently, those that don’t fit the conventional stereotype of sporting prowess, HOKA is also digging into alternative narratives and ambassadorships that reflect the more contemporary nature of performance, improvement and active outdoor living. HOKA X LA-based hiking group Black Girls Trekkin’ HOKA X Black Girls Trekkin’Īlternative Idols: Elite Athletics Meets Back-of-the-Pack Effort “Long pre-George Floyd’s death we had already been telling stories about our Black ambassadors,” says Yang. These communities are central to the brand’s wider stance on equality, supporting a purpose-led narrative that pre-dates and transcends the copious virtue signaling from brands that has arisen in the wake of both the pandemic and the Black Lives Matter protests across the globe. ![]() But action is more definitive than words, everyone will tell you that they’re purpose-driven.” A major advocate for female empowerment, Yang, who established the first Women’s Leadership Summit at Deckers in 2018, reveals, “we have very conscientiously focused on women over the last five years, in a sector that was predominantly very white and very male, shifting the fanbase from 60% male to 50%+ female and into a far more racially diverse space.”Įngaging women, says Yang, creates a critical ripple effect of appreciation: “Bringing women in is key because of the communities that follow them. Please note: The customer is 100% responsible for rack assembly and installation.Female Community Focus Powers Purpose-Led CultureĪt the core of the brand’s rise is a 360° focus on female fanbases (multiple) that others have failed to connect with authentically on numerous levels. **Customer is 100% responsible for securing bikes & boats for transportation. *Please allow 48 hours (max.) for Bike purchases Kittery Trading Post is open 9am-7pm, daily. A $0.25 Maine bag fee applies to all curbside pickup orders. Orders not picked up within 30 days will be returned to stock. Kittery Trading Post will not have any liability for any order delays. Kittery Trading Post does not make any guarantee that your order will be available at any specific time. NOTE: Firearms must be picked up and processed inside the store. For documentation and your protection we will record vehicle plate number and date/time of pickup.Once confirmed, they will place your order in your vehicle's backseat or trunk. (On vehicle or trailer if a Bike, Boat or SUP**).A KTP team member will confirm purchase via printed or digital receipt and Valid ID shown through vehicle window. ![]() ![]() When you hear the greeting, dial EXT 330, to connect to the Curbside Pickup department.
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