![]() ![]() We are also members of the Care & Fair program, a coalition of businesses committed to fighting illegal child labor and improving living conditions for weavers and their families. We only use the finest natural materials, including jute, wool, linen and pure silk, and have partnered with the International Living Future Institute to be as transparent as possible about how our rugs are made and where they go at the end of their lifespan. JF: Every Armadillo rug is made by hand, a true celebration of age-old methods of craftsmanship that have been handed down for generations. Harnessing a unique richness and creative depth through a myriad of weaving styles, Armadillo remains exemplary not only for their evocative design but for their unwavering commitment to supporting historically marginalized communities across India. Through the Armadillo Foundation, each customer has the ability to contribute to the educational future of young children throughout India. Established in 2017, the Armadillo Foundation awards young children from underprivileged communities in India with educational opportunities, with 10% of new profits from each product sold going toward these efforts. By collaborating with various programs, such as Care & Fair, Armadillo urges others to adopt a more mindful approach to consumerism, as reflected in Fried and Pottharst’s initiative in founding the Armadillo Foundation. Minamalist yet bold, these rugs perfectly encapsulate the beauty of hand-crafted, sustainable materials, all of which are intended to last a lifetime.Īs Australia’s first certified rug B Corporation, Armadillo strives to reduce their impact upon the environment. Composed of all-natural materials, Armadillo’s rugs combines precision and innovation by incorporating new weaving techniques into each collection while simultaneously supporting traditional craftsmanship. Brought into the fold once the foundation was founded, free medical, dental, and eye care is provided for the school’s students the students’ families and the village’s residents are also able to partake in these amazing benefits.Īs consumers become more and more discerning about filling their homes with brands that have purpose, Armadillo continues to strive to ensure that it is one of those that remains at the top of this quickly growing list.Founded in 2009 by the dynamic duo Jodie Fried and Sally Pottharst, the fair trade and sustainable rug company Armadillo engages a variety of artisan communities throughout India to create their signature designs. In 2014, Armadillo began to fully fund the school’s budget (salaries, textbooks, uniforms, furniture, teaching aids, utilities, equipment, maintenance, and improvements). ![]() 204 students attend the school, they are overseen by a principal, ten teachers, and four additional staff. The long-standing sponsor of the Kantilal Vidya Mandir School, Armadillo established this co-ed school in 1987. Fried said (courtesy of Luxe Source), “We have a team on the ground and our artisans know that if they have a financial or medical need, they can come to us.” In India for example, the foundation supports free medical clinics and funds an elementary school in the weavers’ village. Evolve- over time the rugs’ patina becomes a part of the rugs’ story… this remains relevant as the rugs pass through multiple generations.įeeling the need to further assist the under-privileged communities of Armadillo’s artisans, the company founded The Armadillo Foundation in 2017.Participate- Armadillo Rug owners become active contributors to an age-old legacy of craftsmanship.Engage- each step of a rug’s journey, from artisan hands to final resting spot, is important and impactful.Respect- shunning the practice of mass-production, the rugs produced force us the consumer to be conscious about what we bring into our homes.Expand- producing rugs that are made for pure enjoyment and that can produce a meaningful presence on a daily basis.Reveal- promising 100% transparency, each rug is handcrafted using natural materials and sustainable energy processes.The six fundamentals behind the company’s guiding principles are a testament to their strong philosophy: The founders’ hope is that they can slowly change today’s pre-programed philosophy of a “throwaway culture” while withstanding the ultimate test of time. Driven by ethics AND aesthetics, the company only uses natural materials and subscribes to sustainable processes. The pair searched high and low they were unable to find handmade rugs that aligned with their values. Armadillo was founded in 2009 by Jodie Fried and Sally Pottharst.
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